WELCOME TO THE RODEO

design your world. wrangle your work. grow with intention.

We specialize in strategy and systems consulting for solo entrepreneurs and growing small businesses who value creativity, humanity, and positive impact in their work and are overwhelmed by all the moving parts, ideas, and advice that come with running a business.

What that actually means? When you work with SBR, you have a human guide to listen deeply, ask the right questions, and partner with you to uncover the next right steps for your business. We start with deep clarity and right-sizing your business, then we set up systems to support your newly-uncovered Best Work so that you can find your flow in a sustainable (or even regenerative!) ongoing rhythm.

RIGHT SIZED SMALL BUSINESS SUPPORT

want to get intentional about your business, together? start here:

DESIGN YOUR WORLD

DESIGN YOUR WORLD INTENSIVE

WHO: Created for small business owners, freelancers, and artists who have lots of ideas but little clarity on what to do next, offerings that don’t totally fit together, or are pivoting their business and are ready to map out their new world.

WHAT: A 3 hour strategy/mind-mapping session with two stretch breaks. You’ll get clarity, maps & templates to use as you build your world, a recording of our session, and a clear plan with your next steps.

WHERE: DYW Intensives usually happen on Zoom, but I have been known to hold in-person sessions in central North Carolina if you want to get in a room together!

WHY: It’s really hard to see your own business objectively and wade through all the ideas, offers, systems, marketing, and sales strategies to create a cohesive World on your own. When you set aside time to dream, design, and plan for your World, the next steps feel so much less overwhelming and more clear. Clarity is a prerequisite for both discernment & focus, so Designing your World is the first step!

HOW: For about the first half of our session, you’ll answer lots of questions about your business past, present, and future + what is overwhelming you and the gaps you see in your World. Then, we’ll get to work on collaboratively mapping how we are going to bring the parts together into a cohesive World and what your next steps will be to build it!

We normally start with defining and refining your Offer Ecosystem, and then add in additional elements of your Designing your World as time allows, like these:

  • Defining your sales cycles & calendar

  • Mapping your customer's journey (wrangling your sales, onboarding, delivery, and offboarding)

  • Systems, tech, and workflows that power the back-end of your world

  • Marketing & launch planning

  • Website & your digital world

  • Messaging & positioning (pulling together your expertise into a cohesive world)

3 hours // $525

WRANGLE YOUR WORK

WRANGLERS CO-WORKING CLUB

WHO: Created for small business owners, freelancers, and artists who need gentle accountability & body doubling as they plan their weeks & wrangle their work.

WHAT: A seasonal co-working club that includes each of these live calls every season:

  • 2 Hour Seasonal planning retreat to kickoff

  • Weekly Monday morning planning

  • Three Office Hours calls

  • Three Notion Nights calls

  • Three Money Stuff calls

  • Three Admin Power Hour calls

WHERE: Everything happens live on Zoom & via email. There is no course portal or chat to keep up with, you’ll just add the calls to your calendar, show up when you can, and wrangle your work.

WHY: It’s really hard to focus when you’re WFH alone sometimes! Having calls on your calendar for an entire season allows you to settle in and know there is a time and place to get sh*t done on your list of admin & business management tasks. Gentle accountability really works!

HOW: We start most sessions with some journaling or reflection prompts, and then you’ll be guided through wrangling your work with a timer for each focus time. You can work on the same things as the group, or whatever you need to focus on—when the timer is running, it’s quiet co-working for most of the session!

3 months // $197

BOOK NOW
JOIN THE WAITLIST

looking for a long term guide to ride the trail with you? we’ve got that too:

GROW WITH INTENTION

ADVISORY RETAINER

WHO: Created for small business owners, freelancers, and artists who are ready for one on one advisory support as they build out their world, wrangle their work, and grow their business with intention.

WHAT: Two 90 minute strategy session calls per month + asynchronous Slack support between calls.

WHERE: Zoom & Slack

WHY: Having someone you can ask about your new ideas, how your launch is going, how to make your schedule work better, what tweaks you should make to your website, or whatever else comes up as you do the work is so important! With this advisory retainer, you get a systems-focused strategist + wrangler to be your thought-partner and help you stay on track each week as you work towards your business goals, make smart pivots when you need to, and build your world with clarity & focus.

HOW: We often start with a Design Your World Intensive to get clear on the World you are building with your business, then we can either craft a plan for the next 3 months of sessions or leave them open to the developing needs of your business, depending on your preferred level of structure. We’ll schedule a recurring bi-weekly check in, and dive right in on setting up the strategy & systems to gain you the momentum you’re craving.

3 months minimum // $525 per month

LET'S CHAT!

strategy

✴︎

systems

✴︎

support

✴︎

strategy ✴︎ systems ✴︎ support ✴︎

Hi! I’m Heather, and I help creatives & small business owners craft & implement strategic plans that work for their unique energy to grow with intention.

Unlike…

  • your friends [who really don’t get what you do all day]

  • your partner [who desperately wants to make it through one dinner without talking about email newsletters]

  • or your Mom [who just needs to know how much you pay yourself]

… I can’t wait to hear allllll about your business.

vibe check*

*If these snippets from the SBR Manifesto are what you need to hear right now, we are probably a great fit for working together:

  • Building a business that allows you to do your Best Work is only possible if you know how you work best. You likely need a mirror to help you see yourself clearly, which is part of why you are seeking support AND you must be committed to self-inquiry to get to your Best Work.

  • Knowing the numbers of your business will take you farther than you think. Tracking YOUR key metrics shifts your attention to the places you want to grow, and the grass is always greener where you water it. You can track both yield (quantitative data) and feel (qualitative data) and it doesn’t have to be hard!

  • Capitalism sucks, but your business doesn’t have to. Focusing on creating a positive impact in the world is good for you, your clients, and the world. Radical generosity feels good, makes the world a better place, and will also lead to more business success every time!

  • Or even one-size-fits-most. Templates, formulas, courses, and Youtube University can only get you so far without an actual human guiding you to implement strategies in a way that works for your business and your brain. One-to-many teaching can be a good accessible starting place, but it should always allow for nuance and eventually you will grow to the point that you need personalized support.

  • Sounds basic, but isn’t. We very often get wrapped up in thinking about a list of solutions or how we will implement a solution without stopping to examine if we are solving the right problem in business. You almost always need a mirror to back you up to making sure your current idea is solving the right problem.

  • You can move pretty quick if you never check a map, but you will likely end up somewhere other than where you actually wanted to go and backtracking will take you extra time in the long run! Slowing down to make sure you have the right map and check that you are following that map will take more time up front (and sometimes feels like moving backwards!) but over time you will reap rewards.

  • I am a firm believer that you can do anything you set your mind to (though it might take longer and more work than you really want). BUT! You cannot do everything. Almost every small business owner I know is doing too much already. Doing your Best Work means saying “not right now” to things you REALLY WANT TO DO. It’s a painful but crucial part of the process.

  • This is a marketing axiom that also applies broadly to small business as a whole. Confused people don’t buy things. And, when you are confused about your own business, you will avoid doing important work and stick to the parts of business that feel clear. Naming confusion and diving in until things are crystal clear is integral to wrangling your work.

  • You have a unique perspective that is informed by your experience, your creativity, your human design/astrology, and every person you have ever known. Even if someone else is already doing/saying/teaching/offering the thing you want to create, they aren’t doing it like you! When you get clarity on what your Best Work looks like and start aligning what you are doing with what you want to be doing while sharing from your voice, magic happens!!

  • When there is a place for everything and everything is in its place in your business, you can work your systems and let your nervous system relax. If you have 2,347 ideas, tasks, and follow-ups living in your brain at any given time, it’s no wonder you can’t find any work/life balance or step into the ever-elusive ~flow state~! Every person needs different systems to support their Best Work, and when you get them dialed in, it feels like you can breathe again. Which is ACTUAL self care.

  • Or, eat the frog. Do the thing that feels hardest to make mental space, collapse timelines, and take leaps. See also: you use twice as much energy avoiding something as doing it; the work that feels hard has the most to teach you about yourself; and finding the magic in the mundane is how we make life whimsical and fun.

  • Our little human brains looooove to make things into false dichotomies. It makes us feel safe. And it’s wildly unhelpful to creative business owners! Running a small business means existing in the liminal spaces, leaning into the uncategorized, and looking at everything with a creative lens. If you think there are only two choices in front of you, think again!

INTENTION IS MORE THAN JUST A BUZZ WORD

What does it even mean to grow with intention?

WHAT IT’S NOT:

  • throwing spaghetti at the wall to see what sticks

  • chasing someone else’s dream

  • following a formula that doesn’t fit your business model

  • burning yourself out by working the wrong ways (been there 🙋🏻‍♀️, don’t recommend)

  • chaotically crashing into every week, not even sure what to be working on

  • reinventing the wheels of your business with every new service or product

  • uncontrolled growth (sometimes building with intention means decreasing the reach of your business to find the right size for you!)

  • or even just knowing who your ideal client is

WHAT IT IS:

  • digging deep for soul-level clarity about the work you should be doing day in and day out

  • designing offers that meet your needs AND your customers’ needs

  • implementing soft systems that are unique to your Best Work so that your nervous system can relax as you settle into your business {WRANGLE YOUR WORK}

  • establishing Rhythms for working both ON your business and IN your business {FIND YOUR FLOW}

  • crafting roadmaps (aka strategic plans, but more fun) so you know exactly where your business is headed

  • treating everything as an experiment in your business so you can tweak and test as you follow those roadmaps and achieve your dreamiest Best Work

Uncover your Best Work, and design the architecture to support it

If any of these elements feels unclear or out of whack, you might need a little help to wrangle your work and find your flow so you can get to your Best Work.

  • CLARITY: Do you know where you want to go, who you want to serve, and how to spend your time?

  • STRATEGY: Do your offers and marketing efforts match your ideal clients needs & habits?

  • CAPACITY: Do you have a dreamy schedule with time for work & play while maintaining the workload you have set for yourself?

  • SYSTEMS: Do things flow smoothly in your business for you and for your clients? Is there any friction?

  • COMMUNITY: Do you know who your people are, where you are meeting more of them, and how you are nurturing them?

  • SUPPORT: Do you have a hiring plan and business besties to help you along the way?

Feeling murky? Let's Chat

YOU’RE LESS ALONE THAN YOU THINK YOU ARE

Any of these common small business problems keeping you up at night?

Website isn’t working for you and you’re embarrassed to share it

Hired an assistant but it only made more work for you because nothing was clear enough for them to truly help

To-Do list is all in your head or scattered on post-it notes

Marketing plan is panic-posting last minute stories on Instagram

Graveyard of half-finished online biz courses and worksheets collecting dust in your files

Onboarding a new client is so chaotic that you don’t even want any new clients (but you need them)

Need to make more money so you can hire help, but need to hire help to make more money

Working nights and weekends and never feeling caught up

Someone asks you what you do at a party and you freeze like a deer in headlights trying to come up with a description that feels right

Made a new offer, heard crickets

Gotta stop emailing the list only when something is launching but the writer’s block is so real

Spent 87 hours today searching for that one google doc you made with the REALLY GOOD notes and … never found it.

TESTIMONIALS

kind words from past & current clients

“Working with Heather was so beneficial. She made me feel very comfortable with the questions I had and exceeded my expectations with her knowledge and advice. I walked out of our conversations feeling more confident and aware of what to expect with the projects that I was tackling.”

—Mtende R.

“For so long I have been in this limbo. Until you! What I needed was you!

Not just because your services are "high touch." That is important with what I need but really it's more about what YOU bring to the high touch sessions. You have lots of curiosity rather than that yucky "coaching" way of just applying a tough love principle that's issued to everyone you work with. You value creativity, you aren't frustrated by "non-productive" things like brainstorming or discussing pros/cons.  You're amazing! And rare! And needed! I appreciate you so deeply!”

—Tara C.

“Heather skillfully and thoughtfully redesigned my website to truly reflect me and my vision, while offering sincere encouragement and enthusiasm that made the process seamless and stress-free. She brought clarity and organization to my business, helping me refine my priorities and map a workflow aligned with my purpose. Her professionalism, kindness, and creativity made working with her a joy, and I highly recommend her to new business owners seeking support as well as those looking to refresh an established brand.”

—Maia R.

“Working with Heather as a new business owner has been so helpful. Her ability to ask the right questions and listen deeply ensures tailored strategies that simplify my workload, allowing me to focus on the creative work that inspired me to start this journey. Heather’s holistic approach identifies root challenges, offering sustainable solutions rather than quick fixes.

Each session leaves me feeling inspired, focused, and excited about the path ahead. Having Heather by your side as you navigate the challenges of running a small business is a game changer. Highly recommend it!”

—Carey K.

NOT SURE WHERE TO START? I’VE GOT YOU.

Schedule a 25 minute clarity call so we can chat about the problems you’re currently chewing on and make a plan to wrangle your work.

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