1 / SINGLE STRATEGY SESSION
WHO
Strategy sessions are perfect for the budding entrepreneur who needs a little help
WHEN
WHY
WHAT
Strategy sessions are perfect for the budding entrepreneur who needs a little help
WHERE
HI, I’M HEATHER.
I’m what you might call a jane-of-all-trades or a multi-passionate entrepreneur and I have opened and closed several successful businesses. Ask me what dog training, rock hounding, and coding have in common—you won’t be the first! From 2019-2024, I ran a dreamy li’l brick and mortar shop called Freehand Market. I absolutely loved running a shop, and it also landed me in a long lasting phase of total burnout (I’m still actively recovering, TBH).
When it was time to slow down the pace, I closed Freehand and focused on consulting, which is my current passion. Now I’m on a mission to help other small business owners to wrangle their businesses.
While I was never a rodeo queen, I am a lifelong horse girl and when I’m not working on my laptop I am often mucking stalls. I’m a 6/2 Projector according to Human Design, a 4 wing 5 according to the enneagram, and a Cancer Sun, Pisces Moon, and Gemini Rising according to Astrology.
I am fascinated by the intersection of intuition and data in business planning. You’ll often find me asking both intuition-driven questions like “which option feels more right in your gut?” and data-driven questions like “how does the conversion rate compare for those two options?” to get to the bottom of the next best move for my clients.
2 MARKETING INTENSIVE
What I have learned through helping many service-based and product-based small businesses is that they need three things to thrive: Strategy, Systems, and Support. Small Business Rodeo is here to provide all three, with a dash of magic thrown in there too!
WRANGLE YOUR WORK // find your flow
Are you a creative entrepreneur with 42 to do lists, 186 ideas, and 27 browser tabs open at any given time?
Same, friend, same.
Here’s the thing—you’re a powerhouse at what you do. You’re growing a business and trying new offers and onboarding new clients like a queen 🎉.
The problem? The backend of your business is a mess.
Look, I’m not judging. Growing a business to the point that you have requires some serious guts, ingenuity, and ability to throw things together and make them work.
But, I know you have big goals, and I’m here to tell you that what got you here will very likely not get you to the next level. It’s time to take a breath and make a plan.
I’m sure you’ve heard some business guru say that what you need is systems. Maybe you’ve even tried to set up Notion or Clickup, got immediately overwhelmed and reverted back to your written lists + the trusty notes app on your phone 🙋🏻♀️.
Listen, they weren’t wrong. What you need IS systems. But unfortunately, most people approach this phase of business (the I’m-tired-of-throwing-spaghetti-I-need-help phase) backwards. They hire an assistant and expect them to organize their business for them.
If you hand a new employee the keys to a disorganized castle, nine times out of ten, you are going to find yourself 6 months down the road extremely frustrated, talking to an employee who is equally frustrated, in the middle of a slightly less disorganized castle.
It will serve your business SO MUCH BETTER to take a beat, create some structure, and then hire from a focused and flowy, less frazzled place. I guarantee it.
If you’ve been in business for a year or more, you’re growing (maybe even ready to hire help), and you know you need to get organized, systematized, and automated fast but the idea is just … daunting … then you, my friend, are my FAVORITE type of client.
Here’s why:
You’re at the point where a lot of people get business growth wrong, but you’ve got the opportunity to get it right!
How do we get wrangling your business right (so you can find the elusive flow you so desperately crave)?
It’s not with:
One size fits all systems
Another online course you will never finish
Focusing on loosey goosey mindset work without any structure
Templates that feel impossible to customize
It is with a semi-custom 6 month plan that allows us to build strong roots for your business so that you can support growth from the ground up.
Our Root To Rise Business Framework dives deep into clarity about who you are, what your business does, where you are going, and how to get you there without being overwhelming. It’s even—dare I say—a kind of FUN way to approach wrangling your business!
The Root to Rise Framework includes six core areas of FOUNDATIONAL business work that will set you up for ongoing success in your business (whatever that looks like for YOU):
Identity
Strategy
Mindset
Goals & Data
Systems
Support
In each area, we will uncover what makes your business unique, clean up areas where you are scattered, and create a plan for growth moving forward.
Let’s wrangle your business!
