strategy
✴︎
systems
✴︎
support
✴︎
strategy ✴︎ systems ✴︎ support ✴︎
WRANGLE YOUR WORK // find your flow
Small Business Rodeo is a boutique consulting agency for creative small businesses. We specialize in depth marketing, sustainable systems, form-meets-function websites, and out of the box strategy consulting for solo entrepreneurs and growing small businesses who care about the positive impact their creativity can have on the world.
What that actually means? When you work with SBR, you have a human guide to listen deeply, ask the right questions, and partner with you to uncover the next right steps for your business. We start with deep clarity (stop throwing spaghetti), then we right-size your business (no more overwhelm, but actually for real this time), and set up systems to support your newly-aligned best work (because you should love how it feels to flow in your business and it’s almost impossible to do that when you don’t have systems). This is the foundational stuff that you need to be a creative business owner doing big things without burnout, and it just does not come from piecing together advice on the internet or some breakthrough formula, template, or AI bot.
➤ Our signature high-touch consulting container, the WORK/flow accelerator, allows us to go deeeeep together over the course of 18 semi-structured one-on-one sessions to refine the soul, strategy, and systems that power your business so you’re able to actually meet your goals without burning out (whether your goal is launching a new offer, finally paying yourself, writing more, putting your business on autopilot so you can spend more time with your family, or some other incredible dream).
➤ Our one-day and two-day intensives laser focus on one aspect of your business that needs an overhaul. Your website, marketing plan, offer ecosystem (aka funnels), or a specific system in the backend of your business (like new client onboarding, project management, or email automations) could go from chaos to clarity in an afternoon. This is real change, real fast.
Let’s wrangle your business!
WORK//flow accelerator
6 months of high-impact consulting for:
creatives
entrepreneurs
small businesses >>
Wrangle your work // find your flow
$550/mo for 6 months or $3,250 paid in full
high-touch consulting on marketing, offerings, branding, website, delivery, sales, systems, and automations through our signature SOUL, STRATEGY, SYSTEMS framework.
it’s like having a small business guide on speed dial.
-
Each month:
Three 90 minute working consulting calls per month (e.g. the 1st, 2nd, and 3rd Mondays of the month from 10am-11:30am) Note: these are *working* calls, not just talking calls. If we are adjusting your customer journey, we will be mapping it out in a spreadsheet live. If we are optimizing your clickup or your website, we will be making the changes live.
high caliber templates tailored to your unique systems (don't worry--nothing that looks pretty but doesn't actually function!)
a follow up email + recording after each call (with notes, homework, and applicable resources)
unlimited slack support between calls (on your slack or mine, whichever works best for you)
Where it happens: Calls happen on Zoom, templates are provided in one of: Notion, Clickup, or Google Docs/Sheets depending on your preferred systems. Between call support happens on Slack (yours if you have one, mine if you don't).
-
WORK/flow is for any small business owner seeking clarity, a plan, and support along the way as they grow. This is a high touch, done-with-you coaching/consulting combination container, and it’s crafted to create maximum impact with minimum overwhelm. If you’re a business owner with 0-6 employees and know you need help with your:
systems
planning
schedule
marketing
offers and pricing
sales process
delegation and hiring
website
endless lists
WORK/flow is for you!
-
In my experience, done-for-you services can be either too specific (you only get a Clickup setup, but they don't look at your other software so nothing works together; a web designer helps with your website, but doesn't talk through the whole customer journey so the site doesn't actually convert, etc) or disempowering if someone sets something up for your business and then you don't know how to use it moving forward.
On the other end of the spectrum, DIY courses and youtube university can only get you so far.
This unique Done-WITH-You container is a whole-business and whole-person audit and refinement over a period of months. This allows me to really go deep with you and get to know your unique business + help you actually get positive momentum in your business while creating and refining systems, software, strategy, launch plans, and marketing that works for YOU.
-
Getting the foundational pieces of your business right from your project management software to your marketing plan to how and what to delegate is crucial to set you up for success. Clarity is the key to growth that feels good and takes your business where you actually want to go!
You'll gradually go from chaos to clarity over the course of 6 months in your business with support that actually works. Item description
-
Sort of. It’s a coaching/consulting hybrid. Meaning: You won’t get a fluffy coach telling you to just mindset your way out of your very real problems OR a consultant forcing your business into their framework. You’ll get the best of both worlds without all the BS. We get real work done in our sessions to move your needle, and I can be your cheerleader too!
-
Super valid concern. I’m a software agnostic business systems strategist. We will very likely review your tech stack and tweak it as needed, and I might make recommendations or give you templates, but they will be based on your needs, not a specific software I force on you.
-
Sample Curriculum (these are topics we COULD cover, each with a worksheet and/or systems template to match--MOST clients will not get through all of these topics in 6 months, because many of these topics require multiple sessions. At the beginning of our WORK/flow semester, we will create a roadmap together and review it frequently to ensure we are prioritizing the biggest needle-movers for YOUR business):
Month 1: Identity
1. Offerings Audit
2. Visioning Exercise + Your Intersections + Values Exercise
3. Planning Process (where is the business headed)
Month 2: Systems
1. Project Management System
2. Sales System
3. Customer Onboarding System
Month 3: Delivery
1. Customer Journey Map
2. Customer Onboarding/Delivery Process
3. Customer Retention/Referrals
Month 4: Visibility
1. Repeatable 90 Day Marketing Plan
2. Website Audit
3. Funnels Made Easy
Month 5: Self
1. Time Audit
2. Roles & Responsibilities--What's yours/what's not yours
3. Getting to Know You: Meaning making systems
Month 6: Support
1. Delegation Station & Hiring Plan
2. SOPs
3. Onboarding & Review Plan
-
This is a great question, and one that most business owners ask themselves at some point. I can say from my own experience and helping lots of different small business owners, that it’s extremely beneficial to have an objective opinion weighing in on things. You can’t see your business clearly from the inside—nobody can.
And, being a small business owner is often lonely, confusing, and overwhelming. Having regular sessions with someone who gets it can be a balm for all three.
I don’t think you need a business coach, but it certainly helps to have someone in your corner. And when it comes to SBR, you get an active coach/consultant combo who really helps you hammer out all the pain points happening behind the scenes, which is an investment in the sustainability and longevity of your business.
STRATEGY session
This 90 minute 1:1 Zoom is a chance to talk through whatever you are struggling with in your business from marketing to offerings to systems to hiring to delivery.
We'll work to find clarity, identify your next right steps, and create a plan to get you where you want to go.
Strategy sessions are great for solo entrepreneurs and CEOs of growing businesses that need help cutting through the overwhelm to solidify their strategy for launching, growing, shrinking, or changing their business.
You’ll get:
90 minute Zoom call with recording
Investment: $175
WEBSITE audit
This two hour 1:1 Zoom is a chance to go through every page of your website with fresh, experienced eyes and identify places that lack clarity, are not optimized for conversion, or are technically insufficient.
Whether you are looking for more traffic, more conversions, or a better first impression for potential customers, we can identify stumbling blocks and make a plan to fix them throughout your site. Website audits are great for small businesses who have created their own website, but need a little help to take it to the next level.
You’ll get:
Two hour Zoom call with recording
Website updates punch list
Investment: $222
MARKETING magic
This three hour 1:1 Zoom is a chance to create a repeatable 90 day marketing plan from the ground up.
Together, we’ll identify your marketing channels, your content cadence, your pillars, and your calls to action. Then, we will craft a 90 day plan that leaves you 100% confident about what you are marketing when, and allows you to make a few tweaks and reuse the same plan for every subsequent quarter.
Marketing magic is perfect for small business owners who are tired of guessing what to post and long for a cohesive marketing plan, but don’t know where to start.
You’ll get:
Three hour Zoom call with recording
90 Day Marketing Plan
One week of email support
Investment: $444
strategy
✴︎
systems
✴︎
support
✴︎
strategy ✴︎ systems ✴︎ support ✴︎
Need help but not sure where to start?
Book a free Clarity Call to find out the best next steps for you to wrangle your work and find your flow:
hi, I’m Heather!
human design: projector
✴︎
hobby: horse girl
✴︎
astrology: cancer
✴︎
passion: supporting woman-led businesses
✴︎
human design: projector ✴︎ hobby: horse girl ✴︎ astrology: cancer ✴︎ passion: supporting woman-led businesses ✴︎
The short bio: I help small business owners wrangle their work and find their flow by blending soul-level clarity, streamlined systems, and depth marketing to build businesses that are both meaningful and manageable.
My small biz story: I’m what you might call a jane-of-all-trades or a multi-passionate entrepreneur. Since attending UNC-CH for Public Policy with minors in both Social Innovation and Entrepreneurship & Social and Economic Justice, I have opened and closed several successful businesses. Go ahead and ask me what dog training, yoga, rock hounding, public policy, and full-stack coding have in common. You won’t be the first, and I promise you’re less confused about my winding career path than my family is! From 2019-2024, I ran a dreamy little small town values-based brick and mortar shop called Freehand Market. I absolutely loved running a shop, and it landed me in a long lasting phase of ~total burnout~ (from which I’m still actively recovering, TBH).
When it was time to slow down the pace, I closed Freehand to focus on my side projects of consulting and writing, which are my current passions. Today, I’m on a mission to help other small business owners to wrangle their businesses.
The really good stuff: I am fascinated by the intersection of intuition and data in business planning. You’ll often find me asking both intuition-driven questions like “which option feels more right in your gut?” and data-driven questions like “how does the conversion rate compare for those two options?” in order to get to the bottom of the next right move for my clients. My consulting specialty is mixing together classic business strategy, modern tools, and lots of questions to look at things differently for each client. I view my clients as whole people with full lives and unique needs. We do flexible frameworks with room for dreaming, data, and dynamic change ‘round these parts and I am decidedly not a fan of any business program that touts a one-size-fits-all formula.
Some fun facts: While I was never a rodeo queen, I am a lifelong horse girl and when I’m not working on my laptop I am often mucking stalls. More to know:
6/2 Projector according to Human Design
4 wing 5 according to the enneagram
Cancer Sun, Pisces Moon, and Gemini Rising according to Astrology
chronically long-winded
occasional stained glass artist
amateur homesteader (though somehow the Great Sourdough Craze of 2020 went right over my head?)
If you made it to the bottom here and you’re still nodding your head, we might just be a great fit and I would love to meet you. Welcome to the rodeo!
say hi!
Fill out the form below or shoot us an email at hello@smallbusiness.rodeo